AI IN MARKETING
Required background: basic IT and marketing skills, interest in AI and data analytics
Number of training days: 3 days
Training objective:
To provide participants with a comprehensive understanding of the application of AI (Artificial Intelligence) in marketing to enable them to work faster and more efficiently, taking advantage of automation and data analytics.
Description of the training:
During the AI in Marketing training, participants will learn the principles and applications of AI in the world of marketing. We will introduce the different AI tools and platforms. Through practical examples, we will learn about AI-based solutions for data analysis, targeted advertising and customer service. The aim of the training is to enable participants to use AI to carry out marketing activities more efficiently and accurately.
Detailed topics:
Day 1: Introduction to AI from a marketing perspective
- AI principles and applications in marketing
- AI tools and platforms from a marketing perspective
- Examples and case studies of successful applications of AI in marketing
Day 2: Data analysis and personalised content
- Data analysis and predictive analytics with AI
- Personalized content and offer generation with AI-based systems
- Design and delivery of targeted advertising and campaigns using AI
Day 3: Visual content generation with AI
- Image and video generation with AI-based technologies
- Combining text and images with AI
- Automation of visual content in marketing (e.g. social media posts, ads)
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